Insty Prints was looking IInsty Prints was looking for ways to increase pedestrian traffic. Since most of their stores are located in strip malls, shoppers have a tendency to look down as they walk and pass by without even noticing the copy shop. The company placed mats imprinted with the message "Come in for Special Savings" at each entrance. Store managers reported a noticeable increase in walk-in traffic.

The Atlanta Journal-Constitution was looking for a POP marketing tool to help increase single copy circulation sales. They decided to test floor mats imprinted with their name and a reminder to pick up a copy of the paper. The mats were given to convenience stores and placed in front of racks and counters. How did the promotion work? Newspaper sales shot up 21%!

An Apartment Complex. Marianne, an apartment complex manager had a problem with the tenant's carpeting wearing out too fast. Frequently replacing carpeting was getting expensive and her budget was already shot! Her promotional products counselor had a solution. Why not use heavy duty floor mats at each door? Commercial grade floor mats are functional, they're designed to trap dirt, debris, and moisture from getting inside and damaging carpeting. Marianne found the new mats extend the life of carpeting by 12-18 months, saving the company over "$50,000 a year!

If you have a success story that you would like to share please e-mail us and we will review it and possibly include it in our next Promoting with Logo Mats page.